WHO IS THE TYPICAL
Using the demographic information collected in
the 2015 American Horse Publications Equine
Industry Survey sponsored by Zoetis, you can
form a picture of the typical horse owner/
manager in the U.S.:`
» More than half are ages 45 to 64
» 93 percent are female
» Slightly more than one-quarter have a gross
household income of less than $50,000;
slightly less than one-quarter earn $50,000
to $75,000 each year.
» The average horse owner or manager has
6. 6 horses.
» 88% train their own horses
» 44% pay for riding lessons
» Slightly more than half do not board
» 71% ride their horses for pleasure and trail
riding. People have a lot of retired horses or
horses not in use (29%). Dressage, lessons
and natural horsemanship are the next
largest groups of uses people have for their
horses. —HI staff
Many owners surveyed think of their horses as family
members or companion animals, and more than half call
them their best friends.
More than 90 percent of horse owners surveyed plan to do as many or more competitions this year than they did last year.